Chateau Loulan Envase de Botella de Viño de Wen Liu

O deseño Chateau Loulan Envase de Botella de Viño de Wen Liu é un estimado gañador do moi prestixioso 2026 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2026

Chateau Loulan Envase de Botella de Viño

de Wen Liu

Cliente: Shenzhen Oracle Creative Design Co.,Ltd.

Gañador do A' Design Award de Ferro na Categoría Envases

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O Deseño

Sobre Chateau Loulan Envase de Botella de Viño

Chateau Loulan é un deseño de envase para un viño branco semidoce de baixa graduación alcohólica producido en China. A etiqueta está feita de metal con coloración parcial e acabado esmerilado, e representa a lendaria figura coñecida como a Beleza de Loulan. Un calado inspirado na técnica do branco voante da caligrafía chinesa forma unha xanela semitransparente que revela a cor do viño no interior. Os trazos caligráficos na base da botella evocan a paisaxe desértica da adega. A botella mide 76 por 76 por 300 milímetros.

O Recoñecemento

Sobre o A' Design Award de Ferro

Chateau Loulan Envase de Botella de Viño gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Chateau Loulan Envase de Botella de Viño sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Chateau Loulan Envase de Botella de Viño é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensións e Embalaxe: 76mmx76mmx300mm
Etiquetas: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Tecnoloxía de Produción: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Reto de Deseño: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Investigación: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiración: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Duración do Proxecto: August - December 2024, Shenzhen, China
Fluxo de Operacións: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Membros do Equipo: Creative Direction: Wen Liu
Design Execution: Weijun Liu