Minsheng Lesuke Envasado by Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Envasado by Hangzhou Minsheng Healthcare Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2026

Minsheng Lesuke Envasado

by Hangzhou Minsheng Healthcare Co., Ltd

Client: Hangzhou Minsheng Healthcare Co., Ltd

A' Design Award de Bronce Winner in Envases Category

6,608

Verified Award Winner

Verify Award Status for #177214

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Colors

The Design

About Minsheng Lesuke Envasado

Minsheng Lesuke é un deseño de envase para un medicamento de cesación tabáquica. O deseño emprega un símbolo de cara sorrinte progresiva e un sistema de cores positivo para ofrecer ánimo en lugar de advertencias. Un paquete de inicio laranxa marca o comezo do período de abandono, mentres que un paquete de mantemento verde suxire crecemento e equilibrio. As celas de dose diaria están divididas por precisas liñas de rasgado por prensado en quente, de modo que se abre unha cela cada día e o progreso permanece visible. O corpo está feito dun filme composto a base de papel reciclable, rematado con papel mate e un filme de tacto suave.

The Recognition

About the A' Design Award de Bronce

Minsheng Lesuke Envasado gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Minsheng Lesuke Envasado sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Minsheng Lesuke Envasado satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensions & Packaging: product dimensions, 82 mm x 25 mm x 125 mm
Tags: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Production Technology: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Design Challenge: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Research: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiration: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Project Duration: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Operation Flow: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.