O deseño Wellkaya Función principal: Galletas de herbas de millo miúdo de Dheeraj Bangur é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.
BronceEnvases· 2026
Wellkaya Función principal: Galletas de herbas de millo miúdo
Cliente: Brandsthan
Gañador do A' Design Award de Bronce na Categoría Envases
Gañador de Premio Verificado
Verificar o Estado do Premio para #178726O Deseño
Sobre Wellkaya Función principal: Galletas de herbas de millo miúdo
Texto do libro: O sistema de embalaxe comunica os beneficios funcionais das herbas a través dunha xerarquía tipográfica clara e dunha disposición estruturada da información. Diferéncianse tres variantes mediante un código de cores controlado, unha aliñación coherente da grella e unha iconografía concisa para un recoñecemento rápido. Os gravados botánicos vintage fan referencia ao coñecemento tradicional das herbas, mentres que as composicións simplificadas manteñen a lexibilidade nos contornos de venda ao público. Un detallado comedido favorece a claridade e a coherencia. O deseño equilibra as referencias culturais cunha estrutura contemporánea, garantindo a lexibilidade e a diferenciación.
O Recoñecemento
Sobre o A' Design Award de Bronce
Wellkaya Función principal: Galletas de herbas de millo miúdo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Wellkaya Función principal: Galletas de herbas de millo miúdo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Wellkaya Función principal: Galletas de herbas de millo miúdo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Dimensións e Embalaxe
- 174 mm x 60 mm x 198 mm
- Etiquetas
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Tecnoloxía de Produción
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Reto de Deseño
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Investigación
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Inspiración
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Duración do Proxecto
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Fluxo de Operacións
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
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