Heritage Wrap Beverage Packaging Función primaria: Embalaxe de bebidas de Kazuo Fukushima and Aya Tanaka

O deseño Heritage Wrap Beverage Packaging Función primaria: Embalaxe de bebidas de Kazuo Fukushima and Aya Tanaka é un estimado gañador do moi prestixioso 2026 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2026

Heritage Wrap Beverage Packaging Función primaria: Embalaxe de bebidas

de Kazuo Fukushima and Aya Tanaka

Cliente: Meiji China Investment Co.,Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Heritage Wrap Beverage Packaging Función primaria: Embalaxe de bebidas

Texto do libro: Este deseño de embalaxe de bebidas reinterpreta un clásico latte de té negro a través dunha expresión gráfica contemporánea. Os motivos ornamentais tradicionais abstráense nun patrón envolvente continuo que mellora a visibilidade desde todos os ángulos á vez que crea un fluxo visual rítmico. Unha etiqueta central estruturada establece claridade e xerarquía, equilibrando a riqueza decorativa coa lexibilidade. O deseño ofrece unha presenza refinada pero accesible, garantindo un forte recoñecemento na estantería e unha coherencia visual a través de diversos contornos comerciais.

O Recoñecemento

Sobre o A' Design Award de Prata

Heritage Wrap Beverage Packaging Función primaria: Embalaxe de bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Heritage Wrap Beverage Packaging Función primaria: Embalaxe de bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Heritage Wrap Beverage Packaging Función primaria: Embalaxe de bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensións e Embalaxe: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Etiquetas: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Tecnoloxía de Produción: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Reto de Deseño: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Investigación: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiración: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Duración do Proxecto: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Fluxo de Operacións: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Membros do Equipo: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Créditos das Imaxes: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD