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Intelligent Creativity Forum Identidade Visual by Yuxin Feng

Intelligent Creativity Forum Identidade Visual by Yuxin Feng is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.


BronceGráfico· 2026

Intelligent Creativity Forum Identidade Visual

by Yuxin Feng

Client: Nanjing University of Finance & Economics, School of Art & Design

A' Design Award de Bronce Winner in Gráfico Category

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The Design

About Intelligent Creativity Forum Identidade Visual

Intelligent Creativity Forum é unha identidade visual creada para unha escola de arte e deseño. A identidade constrúese a partir das letras D e I, que se deconstrúen e recombinan nunha forma xeométrica dinámica. Os módulos dispóñense escalonados ao longo dun eixe de 45 graos, seguindo unha lóxica isométrica arquitectónica. A superposición de capas crea unha interacción tridimensional entre o cheo e o baleiro. A estrutura asimétrica fai referencia á fusión da intelixencia dixital e o pensamento creativo. Unha retícula modular mantén a coherencia do sistema, e a arte vectorial aplícase a pases, insignias, pañuelos de seda e cadernos.

The Recognition

About the A' Design Award de Bronce

Intelligent Creativity Forum Identidade Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Intelligent Creativity Forum Identidade Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Intelligent Creativity Forum Identidade Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
Dimensions & Packaging
The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
Tags
Digital、Intelligence、Creativity、Visual identity
Production Technology
Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge
Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales.
Research
We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
Inspiration
Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
Project Duration
The project starts in July 2024 and ends in August 2024 in Nanjing, China
Operation Flow
Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
Image Credits
Yuxin Feng,2024

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