Massaya Embalaxe de Viño by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2014

Massaya Embalaxe de Viño

by BRANDiT.

Client: BRANDiT.

A' Design Award de Ferro Winner in Envases Category

17,460

Verified Award Winner

Verify Award Status for #32564

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya Embalaxe de Viño

Massaya é unha embalaxe decorativa deseñada para conter dúas botellas de viño. A maioría das embalaxes de viño están feitas para exhibición vertical e desbótanse unha vez retiradas as botellas. Massaya ofrece unha alternativa reutilizable. A embalaxe é horizontal, xa que o viño consérvase mellor nesa posición, e semella un libro antigo. Un recorte interior troquelado coa forma das dúas botellas suxéitaas con seguridade no seu lugar. O sistema de peche emprega dúas solapas laterais e dúas solapas máis pequenas, polo que non se precisan adhesivos. A caixa pode recargarse ou empregarse como obxecto decorativo nunha estante.

The Recognition

About the A' Design Award de Ferro

Massaya Embalaxe de Viño gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Massaya Embalaxe de Viño sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Massaya Embalaxe de Viño é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian