Stumbras Vodka As Etiquetas by Studija Creata

Stumbras Vodka As Etiquetas by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2014

Stumbras Vodka As Etiquetas

by Studija Creata

Client: Stumbras

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Stumbras Vodka As Etiquetas

Esta colección de vodka clásico de Stumbras revive a antiga tradición vodka lituana. O deseño fai que un produto tradicional antigo sexa próximo e relevante para o consumidor actual. A botella de vidro verde, data importante para a elaboración de vodka lituano, lendas baseadas en feitos verdadeiros e detalles agradables e atractivos; a forma recortada que recorre a fotografías antigas, a barra inclinada na parte inferior que complementa a composición simétrica clásica, e as tipografías e cores que transmiten a identidade de cada sub-marca, fan que a colección de vodka tradicional sexa intradicional e interesante.

The Recognition

About the A' Design Award de Prata

Stumbras Vodka As Etiquetas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Stumbras Vodka As Etiquetas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Stumbras Vodka As Etiquetas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas