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Lithuanian Vodka Gold. Diamond Edition Decoración de Botella by Studija Creata

Lithuanian Vodka Gold. Diamond Edition Decoración de Botella by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award de Prata in Deseño de Envases Competition Category.


PrataEnvases· 2015

Lithuanian Vodka Gold. Diamond Edition Decoración de Botella

by Studija Creata

Client: Stumbras

A' Design Award de Prata Winner in Envases Category

Colors

The Design

About Lithuanian Vodka Gold. Diamond Edition Decoración de Botella

Expresando respecto polas tradicións e presentándoas de forma moderna, Lithuanian Vodka continúa a súa serie de vodka de edición limitada. Nesta ocasión, a inspiración proveñu de pezas únicas da arte popular lituana: os xardíns de palla. Estas composicións espaciais en forma de diamante, que simbolizan a orde do universo, transformáronse nun ritmo de liñas que se entrecruzan. O xogo de luz e reflexos nos rombos prateados e brancos superpostos recriou un efecto espacial intanxible. A tradición de tempos pasados comezou a brillar como un diamante.

The Recognition

About the A' Design Award de Prata

Lithuanian Vodka Gold. Diamond Edition Decoración de Botella gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Lithuanian Vodka Gold. Diamond Edition Decoración de Botella sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Lithuanian Vodka Gold. Diamond Edition Decoración de Botella é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Expressing respect for traditions and rendering them in a modern manner, Lithuanian Vodka is continuing its series of limited edition vodka dedicated to this theme. By applying modern decor and providing contemporary expression, folk art spatial structures turned into a rhythm of intersecting lines. The play of light and reflections in the overlapping silver and white rhombi recreated an intangible spatial effect. Tradition of times past began to sparkle like a diamond.
Dimensions & Packaging
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
Tags
Lithuanian, vodka, limited, premium, diamond, white, ethnographic, design, Stumbras, Studija Creata
Production Technology
Decoration: water-based lacquer coating, hot stamping, silk printing
Design Challenge
Finding a way to expose 3D objects in 2D surface without losing spatial appearance. We limited color range to white matt glass, white decor, white metal foil. The play of those three contiguous colors creates an unexpected spatial effect: depending on the light and view angle either white decor dominates or silver elements appear.
Research
Analysing the meaning of symbols in traditional folk art to transfer their message to nowaday environment.
Inspiration
This time as an inspiration served unique pieces of Lithuanian folk art - straw gardens - pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life's most important moments - for weddings, births, or on Christmas Eve - as a token of harmony.
Project Duration
"Lithuanian Vodka Gold. Diamond Edition" was introduced in autumn 2014.
Operation Flow
The design serves as a link between traditions and modern viewpoint: straw gardens as a symbol for special occasions along with the luxury appearance inspire the consumer to cherish the importance of the moment.
Team Members
Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits
Edgaras Marozas

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