Lithuanian Vodka Gold Deseño de Envase de Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award de Bronce in Deseño de Envases Competition Category.
BronceEnvases· 2015
Lithuanian Vodka Gold Deseño de Envase de Vodka
Client: Stumbras
A' Design Award de Bronce Winner in Envases Category
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- Verified Award Winner
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The Design
About Lithuanian Vodka Gold Deseño de Envase de Vodka
A pureza e a claridade son as principais propiedades que reflicten a calidade dun vodka. Había que destacalas ao renovar a marca Lithuanian Vodka Gold, o líder do mercado do vodka en Lituania. Ao mesmo tempo, introducíronse algunhas características da identidade nacional: o propio nome Lithuanian Vodka demandaba esta elección. Motivos étnicos auténticos transformáronse nunha composición moderna e despexada. Unha vez eliminada a masividade da antiga etiqueta para crear unha decoración lixeira e perforada, o ouro comezou a brillar dunha maneira moito máis elegante.
The Recognition
About the A' Design Award de Bronce
Lithuanian Vodka Gold Deseño de Envase de Vodka gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lithuanian Vodka Gold Deseño de Envase de Vodka sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lithuanian Vodka Gold Deseño de Envase de Vodka satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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