Stumbro Starka Deseño de Botella e Etiquetas by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2016
Stumbro Starka Deseño de Botella e Etiquetas
Client: Stumbras
A' Design Award de Prata Winner in Envases Category
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- Verified Award Winner
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The Design
About Stumbro Starka Deseño de Botella e Etiquetas
A imaxe de Stumbro Starka foi cambiada na súa esencia creando un todo a partir das súas partes: desde a nova botella de vidro escuro de forma única adornada con caligrafía en relevo e a rica etiqueta que conta a lenda da bebida, ata o tapón decorado cunha coroa de follas de carballo. A cigonha aparece como símbolo de recoñecemento. Atrapada no papel inesperado de taberneira hospitalaria, a cigonha converteuse nunha narradora intrigante e atractiva para a historia.
The Recognition
About the A' Design Award de Prata
Stumbro Starka Deseño de Botella e Etiquetas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Stumbro Starka Deseño de Botella e Etiquetas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Stumbro Starka Deseño de Botella e Etiquetas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had. - Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
- Tags
- Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
- Research
- As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
- Inspiration
- They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
- Project Duration
- Stumbro Starka was updated in 2015.
- Operation Flow
- For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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