Alita Deseño de Botella e Etiquetas by Studija Creata

Alita Deseño de Botella e Etiquetas by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2017

Alita Deseño de Botella e Etiquetas

by Studija Creata

Client: Mv Group

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner
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The Design

About Alita Deseño de Botella e Etiquetas

O obxectivo principal do redeseño é incrementar a notoriedade xeral da marca e destacar as características distintivas como os métodos de produción clásicos, as materias primas e a calidade. O rebranding completo de ALITA inclúe unha nova botella, un logotipo renovado, monograma, cápsula e deseño de etiquetas. Os produtos agora teñen máis elementos específicos da categoría de viño espumoso e champagne cunha introdución dun toque clásico lixeiro e certa solidez, pero mantendo en xeral unha sensación bastante moderna e lixeira.

The Recognition

About the A' Design Award de Prata

Alita Deseño de Botella e Etiquetas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Alita Deseño de Botella e Etiquetas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Alita Deseño de Botella e Etiquetas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas