DuePiùTre – Più Che Hamburger A Identidade Visual by Laura Ferrario

DuePiùTre – Più Che Hamburger A Identidade Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2017

DuePiùTre – Più Che Hamburger A Identidade Visual

by Laura Ferrario

Client: Ferrariodesign

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #57055

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Colors

The Design

About DuePiùTre – Più Che Hamburger A Identidade Visual

DuePiùTre é un pequeno bistrot que ofrece non só hamburguesas, senón tamén pastrami e polo de lata de cervexa, todos revisitados con produtos italianos frescos e xenuínos. O bulldog foi elixido porque durante a Primeira Guerra Mundial era a mascota da Mariña dos Estados Unidos, e porque é o can mascota dun dos socios do bistrot. Para compensar o nome inventado do local, o deseño inclúe un gorro de cociñeiro para o bulldog e unha recompensa que trata de transmitir a idea dun establecemento que ofrece comida dun xeito máis directo.

The Recognition

About the A' Design Award de Bronce

DuePiùTre – Più Che Hamburger A Identidade Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que DuePiùTre – Più Che Hamburger A Identidade Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. DuePiùTre – Più Che Hamburger A Identidade Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma