Fattoria il Gambero - Winery A Identidade Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
FerroGráfico· 2017
Fattoria il Gambero - Winery A Identidade Visual
Client: Ferrariodesign
A' Design Award de Ferro Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Fattoria il Gambero - Winery A Identidade Visual
Fattoria il Gambero púxose no mercado cun enfoque dinámico e contemporáneo, co fin de potenciar a súa propia historia, que se remonta a 1880. Este é o motivo da marca rexistrada da estilizada “G”; transmite a sensación de que un sacacorchos descorcha unha botella e aseméllase á estrada que conduce á empresa. A fonte sans serif engade substancia a este símbolo un tanto abstracto e vincula inexorablemente o seu pasado antigo co presente. As cores danlle a toda a imaxe un toque innovador, mentres que certas características do pasado se conservan, por exemplo, no papel en relevo do Folleto.
The Recognition
About the A' Design Award de Ferro
Fattoria il Gambero - Winery A Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Fattoria il Gambero - Winery A Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Fattoria il Gambero - Winery A Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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