Appetisi Envasado de Queixo by Fanny De Bray

Appetisi Envasado de Queixo by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Appetisi Envasado de Queixo

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award de Bronce Winner in Envases Category

12,991
Verified Award Winner
Verify Award Status for #71461

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Appetisi Envasado de Queixo

Appetisi é un deseño de envasado para unha gama de queixos xa cortados. A gama inclúe cubos de queixo, queixo ralado e anacos de mozzarella. Cada envase está feito de plástico e conta cunha fiestra transparente, de xeito que o queixo do interior se pode ver directamente. As ilustracións impresas dan carácter a cada produto e amosan claramente como se utiliza cada tipo de queixo. O nome Appetisi une tres ideas: apetito, pequeno tentempé e uso práctico. O deseño presenta o queixo como un descanso rápido e sinxelo, e os envases véndense en supermercados europeos.

The Recognition

About the A' Design Award de Bronce

Appetisi Envasado de Queixo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Appetisi Envasado de Queixo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Appetisi Envasado de Queixo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray