Cervinago Rosso Deseño De Envases de Luigi Mazzei

O deseño Cervinago Rosso Deseño De Envases de Luigi Mazzei é un estimado gañador do moi prestixioso 2019 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2019

Cervinago Rosso Deseño De Envases

de Luigi Mazzei

Cliente: Azienda Agricola Cerchiara

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Cervinago Rosso Deseño De Envases

A principios dos anos 40 afianzouse unha corrente cinematográfica chamada "noir". A protagonista principal resultou ser unha dama escura, sedutora e elegante, vestida con roupa escura. A identidade representada co deseño da etiqueta está inspirada na película de Billy Wilder "Double Indemnity". O fondo da etiqueta e as letras tipográficas de Cervinago lembran o contido oculto da botella e o batom da dama escura. Nos demais tipos de letra prevalece a zona xeográfica de produción. As infografías na contraetiqueta destacan as principais características da botella.

O Recoñecemento

Sobre o A' Design Award de Bronce

Cervinago Rosso Deseño De Envases gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Cervinago Rosso Deseño De Envases sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Cervinago Rosso Deseño De Envases satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Dimensións e Embalaxe: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Etiquetas: wine, label, packaging, Packaging design, brand identity, Cervinago
Tecnoloxía de Produción: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Reto de Deseño: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Investigación: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspiración: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Duración do Proxecto: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Fluxo de Operacións: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Membros do Equipo: Designer: Luigi Mazzei
Créditos das Imaxes: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019