Logotype SETMA O Logotipo by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
BronceGráfico· 2019
Logotype SETMA O Logotipo
Client: Mateus Matos Montenegro
A' Design Award de Bronce Winner in Gráfico Category
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- Verified Award Winner
- Verify Award Status for #85377
The Design
About Logotype SETMA O Logotipo
A marca SETMA, Secretaría municipal de Turismo e Medio Ambiente de Jijoca de Jericoacoara, representa a paisaxe harmoniosa e as marabillas naturais da cidade, dende a lagoa azul, o serrote, a pedra atravesada, o mar e o icónico atardecer nas dunas. O deseñador unificou todos estes elementos de forma harmoniosa coa utilización de elementos curvados de ondas senoas, que representan a frecuencia, o equilibrio e o equilibrio entre toda a beleza natural e a experiencia que a cidade ofrece, considerada fermosa polos seus residentes e moitos visitantes de todo o mundo.
The Recognition
About the A' Design Award de Bronce
Logotype SETMA O Logotipo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Logotype SETMA O Logotipo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Logotype SETMA O Logotipo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- Dimensions & Packaging
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- Tags
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
- Production Technology
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- Design Challenge
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment. - Research
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- Inspiration
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides. - Project Duration
- The project started by the end of January 2018 and ended in the middle of March 2018.
- Operation Flow
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
- Team Members
- Mateus Matos Montenegro
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