Sparkling Juice Envasado de Bebidas de Mao Ming and Yao Dabin

O deseño Sparkling Juice Envasado de Bebidas de Mao Ming and Yao Dabin é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Sparkling Juice Envasado de Bebidas

de Mao Ming and Yao Dabin

Cliente: Beijing Platinum Tiande Trading Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Sparkling Juice Envasado de Bebidas

Sparkling Juice é un deseño de embalaxe para unha bebida de froitas carbonatada. O deseño combina a etiqueta coa forma da botella de vidro. A etiqueta biselada segue a curvatura da botella, e unha pequena etiqueta de froita indica o sabor do zume. Ilustracións debuxadas a man mostran catro animais, un flamingo, un leopardo, unha xirafa e un camaleón, a estirarse cara a catro froitas, lima, froita da paixón, amorodo e lichi. A botella contén 290 mililitros e mide 20 centímetros de altura. Empréganse impresión en prata quente e gofrado na etiqueta.

O Recoñecemento

Sobre o A' Design Award de Bronce

Sparkling Juice Envasado de Bebidas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sparkling Juice Envasado de Bebidas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sparkling Juice Envasado de Bebidas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensións e Embalaxe: 290ml/20cm/Glass bottle/Glass bottle label
Etiquetas: Juice, glass bottle, packaging, illustration
Tecnoloxía de Produción: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Reto de Deseño: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Investigación: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiración: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Duración do Proxecto: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Fluxo de Operacións: Glass bottle design, label design, label graphic design, printing process design, market testing.
Membros do Equipo: Mao Ming
Yao Dabin
Li Qian
Créditos das Imaxes: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming