Huge Love A Caixa De Embalaxe by Yufeng Li and Xuan Zhang

Huge Love A Caixa De Embalaxe by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2020

Huge Love A Caixa De Embalaxe

by Yufeng Li and Xuan Zhang

Client: Huge Love

A' Design Award de Ferro Winner in Envases Category

10,430

Verified Award Winner

Verify Award Status for #86630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huge Love A Caixa De Embalaxe

O deseño do envase debe axustarse ao estilo estético dos mozos. Que lles importa aos mozos? Perseguen un estilo de vida divertido e adoran a estética sinxela. Ao mesmo tempo, persegue a individualidade e atrévete a tentar aceptar cousas novas. Polo tanto, o deseño rompe o estilo de embalaxe orixinal da industria da toalla sanitaria, que é máis conciso e interesante.

The Recognition

About the A' Design Award de Ferro

Huge Love A Caixa De Embalaxe gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Huge Love A Caixa De Embalaxe sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Huge Love A Caixa De Embalaxe é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging: Width 75mm x Depth 32mm x Height 80mm
Tags: Love, Packaging, Fashion, Daily use, Life
Production Technology: Requires special printing paper and process support, using the right die.
Design Challenge: A large number of market research and data analysis. Printing technology is combined with production cost control.
Research: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration: The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members: Li Yufeng
Zhang Xuan