Bronce Gráfico · 2020
Meat n Beer O Deseño De Marca
- A' Design Award de Bronce 2020 in Gráfico
- CLIENT: Meat n Beer
- Estimated Number of Design Views: 13,375
- Verification code B07D3F16A5 · Verify this award
Colors
About Meat n Beer O Deseño De Marca
Meat n Beer é considerada unha tenda insignia que vende carnes e cervexas especializadas. A inspiración para o logotipo veu da fusión dos seus produtos insignia. A partir de cabezas de gando tradicional cos seus cornos apuntados, transformados cun deseño icónico nun moderno marco de arame rústico, interactuando co outro elemento tradicional, a botella de cervexa. A unión atópase nun espazo positivo e negativo, sucintamente e elegante nun único símbolo onde texto e imaxe forman unha única imaxe. A tipografía xoga e mestura un tipo de letra industrial de estilo antigo cun guión máis moderno.
About the A' Design Award de Bronce
Meat n Beer O Deseño De Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Meat n Beer O Deseño De Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Meat n Beer O Deseño De Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
