Bakers Dozen Egg Carton Overa de Randy Ludacer

O deseño Bakers Dozen Egg Carton Overa de Randy Ludacer é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Bakers Dozen Egg Carton Overa

de Randy Ludacer

Cliente: Baker's Dozen Egg Cartons, LLC

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Bakers Dozen Egg Carton Overa

A overa Baker's Dozen é un envase reutilizable de pasta moldeada que contén 13 ovos. Os ovos disponse en dúas ringleiras de catro cunha ringleira de cinco no medio. O envase está feito de papel 100 por cento reciclado, empregando o método tradicional de fibra de papel moldeada. As grandes máquinas de embalaxe manexan números pares de ovos, polo que a overa de 13 ovos está pensada para pequenos produtores que empaquetan os ovos a man en postos agrícolas e mercados labregos. Un logotipo estampado en relevo mantén a superficie lisa, de xeito que os labregos poden engadir as súas propias etiquetas.

O Recoñecemento

Sobre o A' Design Award de Prata

Bakers Dozen Egg Carton Overa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Bakers Dozen Egg Carton Overa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Bakers Dozen Egg Carton Overa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensións e Embalaxe: Width 210 mm x 152 mm x 72 mm (closed)
Etiquetas: egg carton, baker's dozen, package design, structural design
Tecnoloxía de Produción: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Reto de Deseño: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Investigación: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiración: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Duración do Proxecto: The project has taken about 8 years, in all, to complete.
Fluxo de Operacións: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patentes: Baker's Dozen Egg Cartons, LLC. (trademarks pending)