Subsidy Programme Series for Macao Identidade Visual by Chou In Leong

Subsidy Programme Series for Macao Identidade Visual by Chou In Leong is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2020

Subsidy Programme Series for Macao Identidade Visual

by Chou In Leong

Client: The Cultural Affairs Bureau

A' Design Award de Prata Winner in Gráfico Category

43,609

Verified Award Winner

Verify Award Status for #87514

View at A' Design Award Press Release Award Badge

Colors

The Design

About Subsidy Programme Series for Macao Identidade Visual

A serie de programas de subvencións para Macau é unha identidade visual creada para un programa público de subvencións que apoia a creación musical e de moda. A identidade baséase na idea compartida por ambos os campos, que é a innovación creativa. Uns lapis sinxelos combínanse con cordas de instrumentos musicais e regras para construír imaxes claras e fáciles de ler. Os obxectos disponse sobre papel de debuxo e logo fotografíanse, de xeito que os materiais orixinais aparecen directamente nas imaxes finais. A serie convida o público a participar no programa anual.

The Recognition

About the A' Design Award de Prata

Subsidy Programme Series for Macao Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Subsidy Programme Series for Macao Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Subsidy Programme Series for Macao Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release