Pony Pack Tea Función Primaria: Envase de Caixa Agasallo de Té de Xiang Qian, Deng Zhehao and Yao Wenliang

O deseño Pony Pack Tea Función Primaria: Envase de Caixa Agasallo de Té de Xiang Qian, Deng Zhehao and Yao Wenliang é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Pony Pack Tea Función Primaria: Envase de Caixa Agasallo de Té

de Xiang Qian, Deng Zhehao and Yao Wenliang

Cliente: Rufy Design

Gañador do A' Design Award de Prata na Categoría Envases

21,867

Gañador de Premio Verificado

Verificar o Estado do Premio para #87642

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Pony Pack Tea Función Primaria: Envase de Caixa Agasallo de Té

Pony Pack Tea é un deseño de envase agasallo creado para té premium. O concepto segue a longa historia da elaboración do té, na que os métodos tradicionais se conservan e combinan coa xestión de produción moderna. Caracteres chineses escritos nos estilos de diferentes épocas superpóñense na superficie para expresar a calidade transmitida a través do tempo. O conxunto inclúe unha caixa e unha bolsa de lona pechada cun nó de corda axustable. Emprégase papel texturizado sinxelo, con serigrafía, bronceado e gofrado. As formas evocan as columnas de té e as tortas de té.

O Recoñecemento

Sobre o A' Design Award de Prata

Pony Pack Tea Función Primaria: Envase de Caixa Agasallo de Té gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Pony Pack Tea Función Primaria: Envase de Caixa Agasallo de Té sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Pony Pack Tea Función Primaria: Envase de Caixa Agasallo de Té é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensións e Embalaxe: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Etiquetas: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Tecnoloxía de Produción: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Reto de Deseño: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Investigación: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiración: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Duración do Proxecto: 2017-2017.9 changsha, hunan province, China
Fluxo de Operacións: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Membros do Equipo: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Créditos das Imaxes: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。