Ouro Xoiería · 2020

Argo O Reloxo

by Cesare Zuccaro

A' Design Award de Ouro 2020 in Xoiería
CLIENT: Gravithin
Estimated Number of Design Views: 78,631
Verification code 2B7A840E97 · Verify this award

Saber máis Visit Site View at A' Design Award Press Release

Colors

About Argo O Reloxo

Argo de Gravithin é un reloxeiro cuxo deseño está inspirado nun sextante. Presenta un dial dobre gravado, dispoñible en dúas tons, Deep Blue e Black Sea, en honra ás míticas aventuras do barco Argo. O seu corazón latexa grazas a un movemento suizo Ronda 705 de cuarzo, mentres que o vidro de zafiro e o forte aceiro cepillado 316L aseguran aínda máis resistencia. Tamén é resistente ao auga 5ATM. O reloxo está dispoñible en tres cores diferentes (ouro, prata e negro), dúas tonalidades (Deep Blue e Black Sea) e seis modelos de correas, en dous materiais diferentes.

About the A' Design Award de Ouro

Argo O Reloxo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Argo O Reloxo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Argo O Reloxo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Press Kit

Unique Properties: The project was aimed at creating a timepiece whose design is one of a kind.
It features a double dial watch, engraved in different points and available in two color shades, Deep Blue and Black Sea, in honor of Argo's mythical adventures.
Dimensions & Packaging: Case diameter 40 mm, thickness 9,5 mm, glass aperture 35 mm, strap width 20 mm
Tags: watch, product, minimal, details, timepiece, design, unconventional,
Production Technology: Argo's heart beats thanks to a Swiss-made Ronda 705 quartz movement with date, while the sapphire glass and the strong 316L brushed steel used for the case ensure even more resistance. It's also a 5ATM water resistant.
Design Challenge: The most complex part in the project was to carry out a design recalling the sextant on the watch dial without any sketches. Initially, a bas-relief was considered, but after running a few tests, it has been noticed it was not the desired outcome for the timepiece, therefore it has been decided to use a double dial, with an engrave dial on a plain one, to make the final design memorable.
Research: The main goal has always been a unique design, combined with a careful choice of materials.
The project started bytaking inspiration from an ancient astrolabe, so that the design could be a tribute to the Argo constellation, but it has been decided to give it a modern twist, opting for a sextant instead, a more recent instrument which is also more in line with Gravithin's concept of beauty and design. After going from paper to prototype, the testing phase of the timepiece began. It has been tested within a group of selected people, asking them to give Gravithin feedbacks about the product and its design. The response was 100% positive.
Inspiration: This design pays a tribute to the Argo constellation and it is inspired by the ancient sextants used for celestial navigation.
The incisions around the dial recall the graduated arc of the sextant, while the red hand mimics the lens on the sextant, which helps to measure the elevation angle of celestial bodies.
Project Duration: The project started in Jannuary 2019 in Nardò and finished in May 2019 in Lecce.
Operation Flow: The best way to test its quality and functions is by wearing it. Despite its 40 mm case, Argo is as light as significantly smaller watches. There are three different color options (gold, silver and black) available for the case; two (Deep Blue and Black Sea) for the dial and also six straps in two different materials (mesh and leather) and six different colors. Argo is extremely customizable and ready to fully represent the style of the person wearing it.
Image Credits: Main Image Cesare Zuccaro, 2019
Image #No1 photographer Fabrizio Cirfiera, 2019.
Image #No2 photographer Fabrizio Cirfiera, 2019.
Image #No3 photographer Fabrizio Cirfiera, 2019.
Image #No4 photographer Fabrizio Cirfiera, 2019.