Care for Mom to Be Campaña de Concienciación Social de Seyon Kim

O deseño Care for Mom to Be Campaña de Concienciación Social de Seyon Kim é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Social.

BronceSocial· 2020

Care for Mom to Be Campaña de Concienciación Social

de Seyon Kim

Cliente: Seyon Kim

Gañador do A' Design Award de Bronce na Categoría Social

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Cores

O Deseño

Sobre Care for Mom to Be Campaña de Concienciación Social

Coida da Futura Mamá é unha campaña de concienciación pública sobre as necesidades das mulleres embarazadas que viaxan. A campaña pide a outros pasaxeiros que ofrezan un asento nun tren ou un lugar para aparcar un coche. A identidade visual xorde dun logotipo que une a figura dunha persoa embarazada coa forma dun corazón, representando o embarazo e o coidado. Empregouse un ton pastel cálido, mestura de vermello e laranxa, en lugar da cor habitualmente asociada ao embarazo. Carteis e billetes impresos de metro levan o logotipo nas estacións e nos aparcadoiros.

O Recoñecemento

Sobre o A' Design Award de Bronce

Care for Mom to Be Campaña de Concienciación Social gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Care for Mom to Be Campaña de Concienciación Social sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Care for Mom to Be Campaña de Concienciación Social satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensións e Embalaxe: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Etiquetas: care, pregnant, awareness, campaign
Tecnoloxía de Produción: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Reto de Deseño: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Investigación: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiración: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Duración do Proxecto: 3 weeks in New York City.
Fluxo de Operacións: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Membros do Equipo: Seyon Kim
Créditos das Imaxes: Photographed by Seyon Kim