Milk Baobab Baby Skin Care O Deseño De Envases by Taenam

Milk Baobab Baby Skin Care O Deseño De Envases by Taenam is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Milk Baobab Baby Skin Care O Deseño De Envases

by Taenam

Client: Taenam H&h

A' Design Award de Prata Winner in Envases Category

42,273

Verified Award Winner

Verify Award Status for #88243

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Baobab Baby Skin Care O Deseño De Envases

Está inspirado no leite, o ingrediente principal. O deseño único dos envases do tipo de envase de leite reflicte as características do produto e está deseñado para ser familiar ata os primeiros consumidores. Ademais, o material feito de polietileno (PE) e goma (EVA) e as suaves características da cor pastel úsanse para enfatizar que é un produto suave para nenos con pel débil. A forma redonda aplícase na esquina para a seguridade da nai e do bebé.

The Recognition

About the A' Design Award de Prata

Milk Baobab Baby Skin Care O Deseño De Envases gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Milk Baobab Baby Skin Care O Deseño De Envases sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Milk Baobab Baby Skin Care O Deseño De Envases é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Korean baby skin care brand based on colostrum and baobab seed extract. The unique container design of the milk pack type reflects the product characteristics of Milk Baobab Baby and is designed to be familiar to even the first-time consumers. In addition, the material made of polyethylene (PE) and rubber (EVA) and the soft characteristics of pastel color are used to emphasize that it is a mild product for children with weak skin.
Dimensions & Packaging: wash/ lotion/ moisture lotion
Width: 64 mm Depth: 64mm Height: 210mm Volume: 500ml
soothing gel lotion/ powder lotion
Width: 64 mm Depth: 64mm Height: 145mm Volume: 500ml
Tags: packaging, design, baby skin care, baby lotion, baby wash
Production Technology: The container is made of common polyethylene (PE) material and soft and flexible rubber (EVA) material is synthesized to give consumers a soft touch that matches baby skin care brands.
Design Challenge: The biggest challenge is to make the most visible difference among many baby brands. 'Milk Baobab Baby' goes beyond the general baby skin care container and makes a milk-packed container incorporating the brand identity. Such differentiation is one of the reasons consumers choose Milk Baobab Baby products.
Research: Milk Baobab Baby began with the sympathy between baby and cosmetics. The cute, multicolored container design like a toy stimulates a baby's interest. This reduces the feeling of repulsion of cosmetics and enjoys more familiar and natural skin care. The Milk Baobab Baby product, designed to point to a baby's sympathy, has a positive effect on both the baby, the parent and the brand.
Inspiration: The biggest inspiration for this packaging container design is the baby that uses the product. The shape, color of the container, and even the components of the product were planned and manufactured based on the characteristics of the baby in the growing stage. The milk pack container, enjoyed from early childhood, can stimulate the fun and curiosity of baby and provide a special experience. The round shape is applied to the corner for safety of baby.
Project Duration: The project started in August 2016 in Republic of Korea and finished in December 2017. The products are launched at online in Republic of Korea.
Operation Flow: This is always used around the baby. Based on these characteristics, we create the container of five different colors for each line, gradually expanding the field of vision, stimulating curiosity for babies who are starting to recognize colors, and contributing to the development of vision. At the same time, it is easy for the consumer to remember the product line and to recognize at the point of sale.
Team Members: Nam YuNa
Lee JeongUng
Kim Hyein