Akimbo Coffee Beer Envasado de Bebidas de Wen Liu and Kaichen Xie

O deseño Akimbo Coffee Beer Envasado de Bebidas de Wen Liu and Kaichen Xie é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Akimbo Coffee Beer Envasado de Bebidas

de Wen Liu and Kaichen Xie

Cliente: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Akimbo Coffee Beer Envasado de Bebidas

Akimbo Coffee Beer é un deseño de envasado para dúas cervexas artesás de café creadas mediante unha colaboración entre unha marca de café e unha cervexaría. As cervexas véndense en latas de aluminio, e a caixa exterior mide 115 milímetros de longo, 66 milímetros de ancho e 66 milímetros de alto. Unha ilustración pintada a man e unha tipografía retro debuxada a man dan ás latas un carácter relaxado e refrescante. A ilustración amosa as mascotas de ambas as marcas facendo surf á beira do mar. O deseño diríxese a consumidores mozos e indica claramente que a bebida é alcohólica.

O Recoñecemento

Sobre o A' Design Award de Bronce

Akimbo Coffee Beer Envasado de Bebidas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Akimbo Coffee Beer Envasado de Bebidas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Akimbo Coffee Beer Envasado de Bebidas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensións e Embalaxe: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Etiquetas: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Tecnoloxía de Produción: The material of the packaging is an aluminum can.
Reto de Deseño: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Investigación: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiración: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Duración do Proxecto: The project started in September 2018 and finished in October 2018 Shenzhen.
Fluxo de Operacións: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Membros do Equipo: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Créditos das Imaxes: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018