Butterfly Asento de avión by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Vehículos, Mobilidade e Transporte Competition Category.

PrataVehículo· 2020

Butterfly Asento de avión

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award de Prata Winner in Vehículo Category

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Verified Award Winner

Verify Award Status for #88997

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The Design

About Butterfly Asento de avión

Butterfly é un sistema flexible de asentos de avión que permite a transformación entre asentos de clase económica premium e suites de cama plana de clase executiva. Cada suite Butterfly contén dous asentos reclinables desprazados un respecto ao outro, e ambos os asentos xuntos véndense como económica premium. A tripulación de cabina pode virar o asento da xanela para formar un sofá lateral, creando unha suite de clase executiva para un pasaxeiro. Virar tamén o asento do corredor crea unha ampla superficie plana para durmir. O sistema permite aos operadores axustar a cabina á demanda cambiante e aproveitar o espazo do chan de forma eficiente.

The Recognition

About the A' Design Award de Prata

Butterfly Asento de avión gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Butterfly Asento de avión sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Butterfly Asento de avión é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne