Beautiful Life Función Principal: Embalaxe de Bólas de Naftalina de Pica Packaging Design Lab

O deseño Beautiful Life Función Principal: Embalaxe de Bólas de Naftalina de Pica Packaging Design Lab é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Beautiful Life Función Principal: Embalaxe de Bólas de Naftalina

de Pica Packaging Design Lab

Cliente: Beijing Lvsan Chemistry Co.Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Beautiful Life Función Principal: Embalaxe de Bólas de Naftalina

Texto do Libro: Beautiful Life é un deseño de embalaxe para bólas de naftalina vendidas en China. A embalaxe de bólas de naftalina está estritamente regulada, polo que a maioría dos produtos no mercado se parecen entre si. Beautiful Life utiliza un logotipo caligráfico, flores de pexegueiro e unha figura debuxada a partir da pintura chinesa antiga. A xanela de apertura ten a forma dun morcego, símbolo tradicional de bendición. A lata de folla de lata está impresa en oito cores, e a caixa de cartón está gravada e dourada. A lata de folla de lata sela o cheiro e pode conservarse e reutilizarse. Unha tapa interior oculta fai que o recipiente sexa difícil de abrir para os nenos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Beautiful Life Función Principal: Embalaxe de Bólas de Naftalina gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Beautiful Life Función Principal: Embalaxe de Bólas de Naftalina sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Beautiful Life Función Principal: Embalaxe de Bólas de Naftalina satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensións e Embalaxe: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Etiquetas: Packaging, China, Culture, Daily chemicals, Household, Mothball
Tecnoloxía de Produción: 8-color tinplate printing
Carving on paper
Gilding over paper
Reto de Deseño: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Investigación: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiración: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Duración do Proxecto: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Fluxo de Operacións: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Membros do Equipo: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Créditos das Imaxes: Shuwei Qi and Rijiang Wang, 2019.