Laote Breweries Envasado de Cervexa by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño de Envases Competition Category.
FerroEnvases· 2020
Laote Breweries Envasado de Cervexa
Client: Zhongshihuanmei Design
A' Design Award de Ferro Winner in Envases Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries Envasado de Cervexa
Laote Breweries é un deseño de envasado para cervexa artesá vendida en latas de aluminio de 500 ml. O deseño céntrase nun escudo detallado que fai referencia á historia e tradición dunha familia cervexeira. O escudo pretende suxerir un coidadoso proceso de elaboración manual e espertar curiosidade polo sabor. A cervexa artesá elabórase en pequenos lotes, en lugar de mediante grande produción industrial. En China, a cervexa industrial está amplamente dispoñible, polo que a elaboración en pequenos lotes considérase valiosa. Nas latas emprégase impresión a cor directa para manter o escudo nítido e preciso.
The Recognition
About the A' Design Award de Ferro
Laote Breweries Envasado de Cervexa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Laote Breweries Envasado de Cervexa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Laote Breweries Envasado de Cervexa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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