Lidu Sorghum Baijiu Envasado de Licor de Wen Liu and Bo Zheng

O deseño Lidu Sorghum Baijiu Envasado de Licor de Wen Liu and Bo Zheng é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2020

Lidu Sorghum Baijiu Envasado de Licor

de Wen Liu and Bo Zheng

Cliente: Shenzhen Oracle Creative Design Co., Ltd

Gañador do A' Design Award de Ferro na Categoría Envases

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O Deseño

Sobre Lidu Sorghum Baijiu Envasado de Licor

Lidu Sorghum Baijiu é un deseño de embalaxe para un licor chinés de sorgo. A botella está feita de vidro cristal pintado en verde, e a etiqueta da botella e a etiqueta do colo empregan papel especial envellecido. A tapa combina metal e plástico, mentres que a caixa exterior está feita de papel especial negro con patróns dourados e negros. A embalaxe mide 70 mm de lonxitude, 70 mm de anchura e 260 mm de altura. A forma baséase no prototipo orixinal da botella e segue un estilo minimalista contemporáneo. Os materiais simplificados reducen os residuos e adáptanse ao gusto dos consumidores máis novos.

O Recoñecemento

Sobre o A' Design Award de Ferro

Lidu Sorghum Baijiu Envasado de Licor gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Lidu Sorghum Baijiu Envasado de Licor sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Lidu Sorghum Baijiu Envasado de Licor é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimensións e Embalaxe: The packaging size is 70mm in length, 70mm in width and 260mm.
Etiquetas: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tecnoloxía de Produción: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Reto de Deseño: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Investigación: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiración: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Duración do Proxecto: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Fluxo de Operacións: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Membros do Equipo: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Créditos das Imaxes: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018