NYC Deal 99 Cent Store Identidade de Marca de Chi Hao Chang

O deseño NYC Deal 99 Cent Store Identidade de Marca de Chi Hao Chang é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

NYC Deal 99 Cent Store Identidade de Marca

de Chi Hao Chang

Cliente: School of Visual Arts

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre NYC Deal 99 Cent Store Identidade de Marca

NYC Deal é unha identidade de marca creada para unha tenda de 99 céntimos na cidade de Nova York. A identidade céntrase nunha etiqueta de prezo audaz colocada nun ángulo, evocando o movemento pendular das etiquetas que os clientes collen e estabilizan antes de lelas. A etiqueta inclinada converte o prezo único de 99 céntimos na mensaxe máis clara da marca. Os elementos de apoio fan referencia aos produtos vendidos na tenda. Os materiais impresos empregan impresión dixital a láser, mentres que as bolsas de tea, camisetas e outros artigos téxtiles empregan serigrafía para tintas duradeiras.

O Recoñecemento

Sobre o A' Design Award de Bronce

NYC Deal 99 Cent Store Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que NYC Deal 99 Cent Store Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. NYC Deal 99 Cent Store Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensións e Embalaxe: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Etiquetas: Branding, Graphic Design, Identity, Logo, Poster
Tecnoloxía de Produción: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Reto de Deseño: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Investigación: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiración: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Duración do Proxecto: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Fluxo de Operacións: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.