Ouro Gráficos por Computador · 2020
Camel Robot Obra de Arte Dixital
by Edu Torres
- A' Design Award de Ouro 2020 in Gráficos por Computador
- CLIENT: Camel
- Estimated Number of Design Views: 73,150
- Verification code 78AF545C35 · Verify this award
Colors
About Camel Robot Obra de Arte Dixital
Camel Robot é unha obra de arte dixital que reinterpreta o logotipo dunha marca como un animal robótico. A imaxe construíuse como un modelo tridimensional e renderizouse en alta resolución para a impresión e para a exhibición en espazos expositivos e de oficina. As referencias tomáronse da maquinaria industrial, a robótica e a ciencia ficción. O corpo está parcialmente aberto, de xeito que os cables internos e a fonte de alimentación permanecen visibles. Unha paleta neutra de tons azuis e escuros mantén a atención na silueta principal. O nivel de detalle está equilibrado para resultar crible e fácil de ler.
About the A' Design Award de Ouro
Camel Robot Obra de Arte Dixital gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Camel Robot Obra de Arte Dixital sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Camel Robot Obra de Arte Dixital crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Press Kit
- Unique Properties
- Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
- Dimensions & Packaging
- 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
- Tags
- camel, 3d, cgi, robot, sci-fi, industrial,
- Production Technology
- 3D Model
- Design Challenge
- The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
- Research
- To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
- Inspiration
- The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
- Project Duration
- Project Started on November 2017 and finished on January 2018
- Operation Flow
- Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
- Image Credits
- Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.
