Wiseman Beer Envasado de cervexa by Wen Liu and Henghong Yang

Wiseman Beer Envasado de cervexa by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Wiseman Beer Envasado de cervexa

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #91422

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Envasado de cervexa

Wiseman Beer é un deseño de envase para unha cervexa embotellada dirixida aos consumidores novos de China. A botella está feita de vidro e plástico, a chapa é de metal e a etiqueta é de papel. Aplícase directamente sobre a botella unha icona ousada en vermello e branco, e unha ampla zona vermella expresa enerxía e paixón. O envase mide 230 milímetros de ancho, 60 milímetros de profundidade e 60 milímetros de alto. A intención é dotar ao envase de cervexa dun aspecto moderno que combine co carácter libre e desenfadado da xente nova.

The Recognition

About the A' Design Award de Prata

Wiseman Beer Envasado de cervexa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Wiseman Beer Envasado de cervexa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Wiseman Beer Envasado de cervexa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019