Winetime Seafood A Embalaxe de Olga Takhtarova

O deseño Winetime Seafood A Embalaxe de Olga Takhtarova é un estimado gañador do moi prestixioso 2020 A' Design Award de Platino na Categoría de Competición Deseño de Envases.

PlatinoEnvases· 2020

Winetime Seafood A Embalaxe

de Olga Takhtarova

Cliente: Sot B&d

Gañador do A' Design Award de Platino na Categoría Envases

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Cores

O Deseño

Sobre Winetime Seafood A Embalaxe

O deseño de envases da serie Winetime Seafood debería demostrar a frescura e fiabilidade do produto, debería diferencialo favorablemente dos competidores, ser armonioso e comprensible. As cores empregadas (azul, branco e laranxa) crean un contraste, enfatizan elementos importantes e reflicten o posicionamento da marca. O concepto único desenvolvido distingue a serie doutros fabricantes. A estratexia de información visual posibilitou a identificación da variedade de produtos da serie e o uso de ilustracións en vez de fotos fixo que o envase fose máis interesante.

O Recoñecemento

Sobre o A' Design Award de Platino

Winetime Seafood A Embalaxe gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Winetime Seafood A Embalaxe exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Winetime Seafood A Embalaxe é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensións e Embalaxe: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Etiquetas: seafood, fish, frozen food, packaging, branding
Tecnoloxía de Produción: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Reto de Deseño: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Investigación: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiración: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Duración do Proxecto: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Fluxo de Operacións: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Créditos das Imaxes: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com