13 International Cultural Media Función Principal: Identidade de Marca de Creator Strategic Marketing Co., Ltd

O deseño 13 International Cultural Media Función Principal: Identidade de Marca de Creator Strategic Marketing Co., Ltd é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

13 International Cultural Media Función Principal: Identidade de Marca

de Creator Strategic Marketing Co., Ltd

Cliente: CREATOR Strategic Marketing Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre 13 International Cultural Media Función Principal: Identidade de Marca

Texto do Libro: 13 International Cultural Media é unha identidade de marca creada para unha empresa de produción multimedia activa en programas de televisión, películas, desenvolvemento cultural e creativo e entretemento. O logotipo baséase na palabra Thirteen, debuxada con trazos pintados a man que expresan vitalidade e tensión. O número arábigo 13 engádese como un acento, facendo referencia a unha historia significativa da fundación da empresa. O negro e o dourado son as cores principais, escollidas para suxerir experiencia e un carácter internacional. En sobres e papelaría, o logotipo é recortado e ampliado para dar énfase visual.

O Recoñecemento

Sobre o A' Design Award de Bronce

13 International Cultural Media Función Principal: Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que 13 International Cultural Media Función Principal: Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. 13 International Cultural Media Función Principal: Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensións e Embalaxe: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Etiquetas: branding, identity, entertainment, multimedia, creative
Tecnoloxía de Produción: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Reto de Deseño: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Investigación: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiración: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Duración do Proxecto: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Fluxo de Operacións: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Membros do Equipo: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh