Love&wash Función principal: Envases by Alexander Cherkasov

Love&wash Función principal: Envases by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Love&wash Función principal: Envases

by Alexander Cherkasov

Client: Love&wash

A' Design Award de Prata Winner in Envases Category

26,691

Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Función principal: Envases

Love&wash é un deseño de envase para unha gama de produtos de lavandaría, que inclúe deterxentes en po, xel de lavado, cápsulas e quitamanchas. O concepto expresa coidado a través dunha simple metáfora de roupas que se abrazan entre si. Na etiqueta do po para tecidos de cor, unha camiseta laranxa e unha camisa vaqueira apértanse. As letras do logotipo únense para repetir a mesma idea. As cores de fondo separan os produtos, mentres que a tipografía azul suxire frescura e pureza. O envase está feito de cartón e plástico, e prevense materiais biodegradables.

The Recognition

About the A' Design Award de Prata

Love&wash Función principal: Envases gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Love&wash Función principal: Envases sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Love&wash Función principal: Envases é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin