Ouro Envases · 2020
Nudus O Aperitivo
- A' Design Award de Ouro 2020 in Envases
- CLIENT: Depot Creative
- Estimated Number of Design Views: 41,759
- Verification code 0E45AE30EB · Verify this award
Colors
About Nudus O Aperitivo
O envase para a empresa nova mostra estas patacas fritas de froitas e vexetais saudables a filosofía de bondade e humor lúdico. O seu punto de diferenza é que están feitos de rodajas de froitas e vexetais, secados ao aire, sen nada engadido, de aí o 'espida' concepto. Aínda que o negro é unha opción atrevida e pouco convencional para o mercado de snacks saudables, a axencia escolleu isto para mostrar a vitalidade do produto e darlle un toque extra. A fotografía captura o produto antes e despois do secado ao aire, ilustrando que a froita é tan boa como a natureza pretende.
About the A' Design Award de Ouro
Nudus O Aperitivo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Nudus O Aperitivo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Nudus O Aperitivo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Press Kit
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Image Credits
- Photography: Andy Lewis
