Unto Communication Tool Función Principal: Identidade Corporativa de Unto

O deseño Unto Communication Tool Función Principal: Identidade Corporativa de Unto é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2020

Unto Communication Tool Función Principal: Identidade Corporativa

de Unto

Cliente: Unto

Gañador do A' Design Award de Ferro na Categoría Gráfico

11,263

Gañador de Premio Verificado

Verificar o Estado do Premio para #92669

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Unto Communication Tool Función Principal: Identidade Corporativa

Texto do Libro: Unto Communication Tool é un sistema de identidade corporativa construído arredor dunha tarxeta de nome compartible. A tarxeta mide 9 por 5,4 centímetros e leva a mesma información de contacto dúas veces, cun bloque impreso do revés sobre o outro. Unha liña perforada troquelada divide os dous bloques, de xeito que a tarxeta pode rasgarse pola metade. O propietario garda unha parte e regala a outra, o que permite que unha soa tarxeta chegue a un segundo contacto. A identidade tamén inclúe un folleto en papel de xornal e plástico de burbullas impreso empregado para o embalaxe.

O Recoñecemento

Sobre o A' Design Award de Ferro

Unto Communication Tool Función Principal: Identidade Corporativa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Unto Communication Tool Función Principal: Identidade Corporativa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Unto Communication Tool Función Principal: Identidade Corporativa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensións e Embalaxe: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Etiquetas: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Tecnoloxía de Produción: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Reto de Deseño: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Investigación: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiración: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Duración do Proxecto: The project started in July till September 2019, in Taipei.
Fluxo de Operacións: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Membros do Equipo: Ming Hsi Chou
Ching Yi Angela Chang
Créditos das Imaxes: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.