Tea and Pastry Función primaria: Embalaxe de agasallo by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2020
Tea and Pastry Función primaria: Embalaxe de agasallo
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award de Prata Winner in Envases Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry Función primaria: Embalaxe de agasallo
Té e pastelería é un conxunto de embalaxe de agasallo creado para o Festival do Medio Outono. O conxunto contén dúas caixas nun só paquete, con té negro e pastas de manteiga ao estilo Su. A disposición da superficie é sinxela e sobria. Unha pintura a tinta mostra unha montaña de té, e liñas finas debuxan a pastelería. Os efectos de estampación e tinta engaden un carácter elegante. A embalaxe está feita de papel kraft. O deseño fai referencia á tradición de gardar o té nun pote de barro, que reflicte o afecto duradeiro entre as persoas. A intención é transmitir amizade a través dun agasallo humilde.
The Recognition
About the A' Design Award de Prata
Tea and Pastry Función primaria: Embalaxe de agasallo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Tea and Pastry Función primaria: Embalaxe de agasallo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Tea and Pastry Función primaria: Embalaxe de agasallo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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