Regeneration Identidade Visual de Exposición by Weiquan Long

Regeneration Identidade Visual de Exposición by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2020

Regeneration Identidade Visual de Exposición

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award de Ferro Winner in Gráfico Category

9,866

Verified Award Winner

Verify Award Status for #93972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Regeneration Identidade Visual de Exposición

A Rexeneración é unha identidade visual creada para unha exposición de arte ambiental baseada en caixas de cartón. A exposición forma parte dunha serie que conecta a protección ambiental coa arte. Utilízase unha coma como elemento visual central, xa que a coma marca tanto unha pausa coma un novo comezo. A coma sitúase sobre un campo verde e fai referencia ao ciclo da reciclaxe. No deseño empréganse papel verde e papel con textura de pel. O motivo da coma aplícase tamén a folletos, camisetas e embalaxes.

The Recognition

About the A' Design Award de Ferro

Regeneration Identidade Visual de Exposición gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Regeneration Identidade Visual de Exposición sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Regeneration Identidade Visual de Exposición é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
Dimensions & Packaging: DIMENSION: 210mm x 190mm x 24mm
Tags: Environmental Protection + Arts / Exhibition + Visual/Recycling
Production Technology: Green paper
The paper skin
Design Challenge: We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
Research: The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
Inspiration: It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
Project Duration: June 2017 Guangzhou, China
Team Members: Weiquan Long/Xueqiong Guo