Family Joy Envases para Viño by Xu Shihan

Family Joy Envases para Viño by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2020

Family Joy Envases para Viño

by Xu Shihan

Client: Peck Gift

A' Design Award de Ferro Winner in Envases Category

9,071

Verified Award Winner

Verify Award Status for #93982

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Colors

The Design

About Family Joy Envases para Viño

Family Joy é unha caixa de agasallo para envases de viño deseñada para o Ano Novo Chinés. A ilustración da caixa mostra unha familia reunida ao redor dunha mesa redonda, brindando xuntos coas copas de viño. A escena expresa a reunión familiar e o ambiente animado do Festival de Primavera. A caixa de agasallo mide 383,5 por 115 por 374 milímetros e prodúcese con impresión en papel corrugado e estampación en bronce. O deseño vincula a cultura do viño coa tempada festiva, polo que o viño envasado é axeitado como agasallo para familiares e amigos.

The Recognition

About the A' Design Award de Ferro

Family Joy Envases para Viño gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Family Joy Envases para Viño sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Family Joy Envases para Viño é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019