Apollee Embalaxe de Aceite de Oliva by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Deseño de Envases Competition Category.
OuroEnvases· 2021
Apollee Embalaxe de Aceite de Oliva
Client: Manoli Canoli
A' Design Award de Ouro Winner in Envases Category
Verified Award Winner
Verify Award Status for #94658The Design
About Apollee Embalaxe de Aceite de Oliva
Apollee, Aceite de Oliva Premium. Un produto que dá a benvida a todos os consumidores nunha viaxe cara ao sentido do sublime. Inspirado nos troncos das oliveiras e na forza dos olivais gregos, este deseño alude ao vínculo entre a Nai Natureza e os seus fillos, mentres que os materiais de alta calidade achegan unha sensación táctil única. Así é como se crea a sofisticación e unha impresión duradeira para unha experiencia culinaria e de marca extraordinaria!
The Recognition
About the A' Design Award de Ouro
Apollee Embalaxe de Aceite de Oliva gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Apollee Embalaxe de Aceite de Oliva sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Apollee Embalaxe de Aceite de Oliva crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
- Dimensions & Packaging
- Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95 - Tags
- Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
- Production Technology
- Glass & Paper. Environmentally friendly.
- Design Challenge
- The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
- Research
- Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
- Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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