Ferro Gráfico · 2021
Avgoulakia Kit de Vendas
- A' Design Award de Ferro 2021 in Gráfico
- CLIENT: Zouras Farm
- Estimated Number of Design Views: 14,998
- Verification code CCE6DC2195 · Verify this award
Colors
About Avgoulakia Kit de Vendas
Que viñu primeiro: a galiña ou o ovo? Esa é a primeira pregunta que normalmente hai que responder, pero neste caso había outra pregunta tamén. Cando queres probar un produto clásico dunha forma inesperada e diferente, que necesitas? Ben, antes de nada, unha presentación inesperada que poida destacar. Iso foi o que había que crear para a marca Avgoulakia, mediante un concepto creativo que puidese transmitir a singularidade da marca dun xeito moderno, diferente e lúdico.
About the A' Design Award de Ferro
Avgoulakia Kit de Vendas gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Avgoulakia Kit de Vendas sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Avgoulakia Kit de Vendas é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Press Kit
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Image Credits
- A.S. Advertising, 2019
