Flora Ilustración by Cynthia Turner is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
FerroGráfico· 2020
Flora Ilustración
Client: Alexander & Turner Studio
A' Design Award de Ferro Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #94870The Design
About Flora Ilustración
A flora é unha ilustración de fantasía para promover a creatividade e a narración do artista, que representa a floración da microbiota gastrointestinal fertilizada polo ambiente gástrico enceso. A floración está representada por pétalos de Bacteroidetes, Bifidobacteriam e Enterococcus, pistiles de Lactobacillus e estames de Enterococcus faecalis encaixados en talos de Escherichia coli. A flor xorde en talos de Clostridium. Bacillus Cereus, as bacterias en forma de vara longa que se atopan no seu estadio arthomitus están unidas por fibras ao epitelio intestinal, crecen filamentosamente e esporulan.
The Recognition
About the A' Design Award de Ferro
Flora Ilustración gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Flora Ilustración sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Flora Ilustración é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
- Dimensions & Packaging
- 17.5" x 12", 350 dpi, tiff
- Tags
- medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
- Production Technology
- Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
- Design Challenge
- Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
- Research
- The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
- Inspiration
- The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
- Project Duration
- The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
- Operation Flow
- The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
- Patents
- Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020. - Image Credits
- Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020.
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