Pass On Serie Fotográfica by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Fotografía e Manipulación Fotográfica Competition Category.
BronceFotografía· 2020
Pass On Serie Fotográfica
Client: Eduardo Dulla
A' Design Award de Bronce Winner in Fotografía Category
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The Design
About Pass On Serie Fotográfica
Pass On é unha serie fotográfica construída arredor da imaxe dunha mensaxe pechada nunha botella. Cada fotografía está inspirada nunha única palabra, como esperanza ou fraternidade, e representa esa palabra a través do seu significado ou dun feito real. Os mesmos tres elementos, unha mensaxe, unha botella e auga, aparecen en cada imaxe, aínda que cada tema se trata dun xeito diferente. Construíronse escenarios, acuarios especiais e mecanismos específicos para as fotografías. As imaxes dixitais combinan interferencia e fusión de imaxes, e imprímense mediante inkjet sobre papel de algodón.
The Recognition
About the A' Design Award de Bronce
Pass On Serie Fotográfica gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Pass On Serie Fotográfica sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Pass On Serie Fotográfica satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
- Dimensions & Packaging
- digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
- Tags
- message in a bottle, photo digital, photo manipulation, mankind,
- Production Technology
- Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
- Design Challenge
- The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
- Research
- Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos. - Inspiration
- The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho. - Project Duration
- The project started in July 2017 and is yet in progress.
- Operation Flow
- The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
- Patents
- all rights reserved Eduardo Dulla
- Team Members
- Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital. - Image Credits
- all photos Eduardo Dulla
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