Holystone Recruitment A Identidade Da Marca by Triangler Co., Ltd.

Holystone Recruitment A Identidade Da Marca by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2020

Holystone Recruitment A Identidade Da Marca

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #97053

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holystone Recruitment A Identidade Da Marca

Holystone é un provedor de compoñentes electrónicos durante 40 anos. Os elementos de pilotes cadrados créanse utilizando os seus produtos e valores, o que axuda a Holystone a mostrar a súa forza e tecnoloxía única aos graduados. Os esforzos de marca abarcan o deseño do logotipo, carteis, camisas, documentos, decoración de stands, panfletos e agasallos, todos dirixidos a crear un forte atractivo. Os personaxes con grandes ollos moi abertos simbolizan a busca de membros potenciais, comparando o recrutamento de individuos talentosos coa exploración das profundidades do mar.

The Recognition

About the A' Design Award de Bronce

Holystone Recruitment A Identidade Da Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Holystone Recruitment A Identidade Da Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Holystone Recruitment A Identidade Da Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging: Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags: brand identity, event identity, recruitment visual, visual communication
Production Technology: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members: Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits: PHOTO:Chi-Yao Tang