Taste Buds Travel Taiwan Recordo by Pin Shuan Chen

Taste Buds Travel Taiwan Recordo by Pin Shuan Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Taste Buds Travel Taiwan Recordo

by Pin Shuan Chen

Client: Stella's Taiwan Inc

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Taste Buds Travel Taiwan Recordo

Este recordo de biscoitos taiwanés non só desenvolve unha caixa chea de deliciosos biscoitos de sabor taiwanés, senón que tamén crea un diseño que emprega como cuberta un recorte de ventá coa flor do cimeixeiro, a flor nacional de Taiwán, e inclúe ademais 4 posavasos de papel con diferentes patróns de azulexos taiwaneses compostos de ingredientes característicos dos biscoitos para enfatizar o sabor dos biscoitos dentro da caixa. Permite aos turistas levar recordos e a cultura taiwanesa ao fogar para compartir coas súas familias e amigos.

The Recognition

About the A' Design Award de Bronce

Taste Buds Travel Taiwan Recordo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Taste Buds Travel Taiwan Recordo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Taste Buds Travel Taiwan Recordo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Taste Buds Travel Taiwan Souvenir is a gift for tourists, let them bring the joy and the memories back home to share with their family and friends. Not just cookie but also a gift which the Taiwanese tiles style paper coasters contain inside the box, it also can tell the flavor of the cookie with description at the back.
Dimensions & Packaging: Width 190 mm x Depth 190 mm x Height 40 mm
Tags: Taiwan souvenir, Taiwan Tiles, Cookie Package, Coaster, Plum Blossom
Production Technology: Photoshop
Illustrator
Design Challenge: The hardest part of this project is finding a way to let the coaster stay still while moving the package. After different testing, we use the paper of the box to make a foothold for the coaster.
Research: In the beginning, I search the element that represents Taiwan, and I found out Taiwanese Tile is starting to shine in different ways. So, I went to the Chiayi Museum of Old Taiwan Tiles to do some research about the layout and design of it. On the other hand, Contact with the Print Factory to discuss the package, we try lots of mockups, to present the user experience of opening this package. Finally, come up with this idea, cutting four plum blossom shape window to seeing a little part on the outside box, and when open can foud out four coasters and the cookie inside.
Inspiration: Tourists often buy souvenirs when they are traveling, things that are for using or for eating are the main choice. Therefore, having these two combining together might be a perfect souvenir for tourists.
The package is for Taiwanese flavor cookie, using Taiwanese national flower plum blossom window cut as the cover, that lets tourists bring memories and Taiwanese culture home to share with families and friends. There are also 4 paper coasters with different Taiwanese tile patterns composed of signature cookie ingredients to emphasize the flavor of cookies inside the box.
Project Duration: The project started in November 2018 in Taiwan and finished in October 2019 in Taiwan, and was lunch at Feds Xinyi A13 AUNT STELLA in Taiwan in December 2019.
Operation Flow: Open the Box and you will see 4 paper coasters with different Taiwanese tile patterns design which emphasize the flavor of cookies inside the box. And could enjoy the cookie with a cup of tea putting on the top of the paper coaster.
Patents: Copyrights belong to AUNT STELLA, 2019.
Image Credits: Image#1 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#2 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#3 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.
Image#4 Photographer Chia Wei Liao, Illustrator Pin Shuan Chen, Creator Pin Shuan Chen, Taste Buds Travel Taiwan, 2019.