Madame Butterfly Serie de Carteis by Liudmila Shurygina

Madame Butterfly Serie de Carteis by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

OuroGráfico· 2021

Madame Butterfly Serie de Carteis

by Liudmila Shurygina

Client: Liudmila Shurygina

A' Design Award de Ouro Winner in Gráfico Category

49,813

Verified Award Winner

Verify Award Status for #97299

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Colors

The Design

About Madame Butterfly Serie de Carteis

Madame Butterfly é unha serie de carteis de ópera. Cada cartel mostra un retrato icónico dunha muller cantando como figura central da trama operística e símbolo da paixón. A serie abrangue óperas como Madame Butterfly, Tosca e Norma, e reflicte o papel tráxico e dependente das mulleres nos seus libretos. Cada composición presenta a escena final, o punto culminante da historia. O deseño baséase en formas minimalistas, pintura expresiva e o estilo Memphis, con cores abertas e forte contraste. Os carteis imprímense en tamaño A1 en papel cartón.

The Recognition

About the A' Design Award de Ouro

Madame Butterfly Serie de Carteis gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Madame Butterfly Serie de Carteis sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Madame Butterfly Serie de Carteis crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
Dimensions & Packaging: The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
Tags: poster, graphics, design, opera, sound, composition, constructivism, memphis, style
Production Technology: The posters were created by designer with Adobe Illustrator software.
Design Challenge: The challenge in this project was to find an icon which can illustrate the tragic opera plot.
Research: Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
Inspiration: Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
Project Duration: The project has started a year ago. Location: Amsterdam
Operation Flow: The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.