Tongue-Bongue O Paquete De Doces by Victoria Ax

Tongue-Bongue O Paquete De Doces by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Tongue-Bongue O Paquete De Doces

by Victoria Ax

Client: Vi_ax

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #97413

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Colors

The Design

About Tongue-Bongue O Paquete De Doces

O desexo era crear un paquete para algún tipo de comida. Ao desenvolver envases, é máis importante ser imprevisible. Como hai moitas solucións estereotipadas no mercado, hai que procurar outra cousa, débese afastar dos modelos. E prestouse atención ao propio proceso de alimentación, como tomar e poñer comida na boca. Este era un fondo para a idea. A xente usa a lingua para mamar todo tipo de doces. As piruletas en forma de lingua crean unha metáfora surrealista na "lingua (humana)".

The Recognition

About the A' Design Award de Bronce

Tongue-Bongue O Paquete De Doces gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Tongue-Bongue O Paquete De Doces sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Tongue-Bongue O Paquete De Doces satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.