Holiday Gift Set Función principal: Embalaxe de conxunto de agasallo by Salvita Bingelyte

Holiday Gift Set Función principal: Embalaxe de conxunto de agasallo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Holiday Gift Set Función principal: Embalaxe de conxunto de agasallo

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #99230

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Colors

The Design

About Holiday Gift Set Función principal: Embalaxe de conxunto de agasallo

Holiday Gift Set é un deseño de embalaxe para unha colección de agasallos consumibles de festas. O conxunto contén unha tableta de chocolate de 80 g, un paquete de té de herbas de 40 g, un bote de mel natural de 200 g e unha vela con recendo a canela de 140 g. As ilustracións están inspiradas en Zemyna, a deusa lituana da terra, representada aquí como unha figura moderna que leva tenis e auriculares. O longo cabelo branco da deusa evoca a neve e as familiares imaxes festivas. Unha paleta de cores naturais e apagadas reflicte os ingredientes. Emprégase a impresión offset, flexografía e dixital.

The Recognition

About the A' Design Award de Prata

Holiday Gift Set Función principal: Embalaxe de conxunto de agasallo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Holiday Gift Set Función principal: Embalaxe de conxunto de agasallo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Holiday Gift Set Función principal: Embalaxe de conxunto de agasallo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)